Click to view website In a new social media strategy, Walmart is taking a more aggressive approach to its online appearance, enlisting Centel Media, the top-rated online reputation management firm, to handle its tweets. With Centel Media, Walmart will now be active in managing tweets that may reflect its brand poorly, a big change from Walmart's previously passive attitude towards critical tweets. Through carefully gathered data and statistics, Centel Media will show Walmart a deeper understanding of its public appearance and the appropriate way to project itself online.
