RESOURCE CENTER
ORM (Online Reputation Management) Lingo
Centel Media
ORM Lingo
Amazon runs a ranking system that allows users to receive information about websites, which includes data on traffic to the site, contact information, and many other things. This ranking system is Alexa. Alexa takes a look at website traffic and is a big influence on SEO communities. It is also highly useful to developers. Customers only pay for what they use.
Anchor Text:
The text displayed when you create a link is called the anchor text. The anchor text usually consists of keywords tendered for search engine optimization.
Authoritative Content:
These types of documents come from someone of authority. These can be website,profiles or articles written from someone in the profession of the topic being delivered.
Back Linking:
Back linking is the process of connecting your online pages to each other through the creation of links. This is how you generate more views to your pages and bring in positive online reputation.
Black Hat SEO:
These techniques push links up in the search page ranks, but do so in a deceptive way.There are many good ways to promote links without using black hat SEO. Search engines incur several algorithm updates throughout a year to fight black hat SEO techniques.
Deletion:
This is the process of removing content from pages such as blogs, social media sites or personal sites. Some sites will allow free removal, but others will approve deletion for a cost. Further more, it’s important to note that deletion of a page doesn’t mean it has completely been deleted off the web. Things spread fast online, not to mention how many people have seen the page before the deletion.
Google Panda Update:
In black hat SEO, there was mention of algorithm updates. Google Panda focuses keyword stuffing and cloaking, tries to uncover link schemes, and much more, all of which are typical of black hat SEO. Google Panda updates algorithms periodically to work against each of these things.
Linkbait:
People who participate in linkbait publish content with as many backlinks as they canmanage to sprinkle throughout the page or pages. However, linkbait can also be done inthe form of videos and photos.
Meta Tags:
These are tags that give search engines more information so that when someonesearches a page, he or she will know more about who created the page, what the pageis about, and what keywords are connected to it.
Negative Postings:
These are postings made with the intent to harm a person or business. The mostpopular idea of negative postings is ripoff reports.
NoFollow:
Nofollow makes it possible to instruct that a hyperlink have no say over the link’s ranking in a search engine. This means links with the nofollow instruction are not included in a search engine’s algorithms. The main use for this would be to reducespam.
Online Reputation Management (ORM):
ORM gives you the ability to control their search results by adding in positive assets to combat the negative ones you can’t get rid of. Your online reputation can have a huge effect on how potential customers and connections view you. It can be very timeconsuming, but with a company like Centel Media, you can improve your reputationwithout stress or having to incur distractions from your everyday duties.
Page Rank:
This is an algorithm Google uses to determine the level of importance a site has. Themore trusted the site is, the higher its likelihood of making it to the top pages.
Search Algorithm:
This is an algorithm Google uses to determine the relativity a site has in terms of thesearch query. A site that has more relevance to the given search term will appear higher in the results. Google takes into account page rank, meta tags and SEO, among variousother things.
Search Engine Results Page (SERP):
The results page is the information that appears after someone enters in a search term.The results will be based on search algorithm and page rank.
SEO:
SEO stands for search engine optimization. Pages that have been search engineoptimized have a greater chance at visibility in search engine results.
Suppression:
Suppression is what we do to negative comments and articles. Because we cannotremove these negative listings, we promote positive assets to push the negative linksdown. Once a link has gotten down past page three or four of a search engine, it hasalmost no chance of being viewed.
Title Tag:
This is the title of a page and has a large impact on whether or not a search algorithmwill bring the page up in top results. Titles should be search engine optimized to boostattention.
White Hat SEO:
White hat techniques are positive, truthful ways of boosting links. Whereas black hattechniques are deceitful ways to promote yourself, white hat techniques show anunderstanding of using searchable key terms.
Anchor Text:
The text displayed when you create a link is called the anchor text. The anchor text usually consists of keywords tendered for search engine optimization.
Authoritative Content:
These types of documents come from someone of authority. These can be website,profiles or articles written from someone in the profession of the topic being delivered.
Back Linking:
Back linking is the process of connecting your online pages to each other through the creation of links. This is how you generate more views to your pages and bring in positive online reputation.
Black Hat SEO:
These techniques push links up in the search page ranks, but do so in a deceptive way.There are many good ways to promote links without using black hat SEO. Search engines incur several algorithm updates throughout a year to fight black hat SEO techniques.
Deletion:
This is the process of removing content from pages such as blogs, social media sites or personal sites. Some sites will allow free removal, but others will approve deletion for a cost. Further more, it’s important to note that deletion of a page doesn’t mean it has completely been deleted off the web. Things spread fast online, not to mention how many people have seen the page before the deletion.
Google Panda Update:
In black hat SEO, there was mention of algorithm updates. Google Panda focuses keyword stuffing and cloaking, tries to uncover link schemes, and much more, all of which are typical of black hat SEO. Google Panda updates algorithms periodically to work against each of these things.
Linkbait:
People who participate in linkbait publish content with as many backlinks as they canmanage to sprinkle throughout the page or pages. However, linkbait can also be done inthe form of videos and photos.
Meta Tags:
These are tags that give search engines more information so that when someonesearches a page, he or she will know more about who created the page, what the pageis about, and what keywords are connected to it.
Negative Postings:
These are postings made with the intent to harm a person or business. The mostpopular idea of negative postings is ripoff reports.
NoFollow:
Nofollow makes it possible to instruct that a hyperlink have no say over the link’s ranking in a search engine. This means links with the nofollow instruction are not included in a search engine’s algorithms. The main use for this would be to reducespam.
Online Reputation Management (ORM):
ORM gives you the ability to control their search results by adding in positive assets to combat the negative ones you can’t get rid of. Your online reputation can have a huge effect on how potential customers and connections view you. It can be very timeconsuming, but with a company like Centel Media, you can improve your reputationwithout stress or having to incur distractions from your everyday duties.
Page Rank:
This is an algorithm Google uses to determine the level of importance a site has. Themore trusted the site is, the higher its likelihood of making it to the top pages.
Search Algorithm:
This is an algorithm Google uses to determine the relativity a site has in terms of thesearch query. A site that has more relevance to the given search term will appear higher in the results. Google takes into account page rank, meta tags and SEO, among variousother things.
Search Engine Results Page (SERP):
The results page is the information that appears after someone enters in a search term.The results will be based on search algorithm and page rank.
SEO:
SEO stands for search engine optimization. Pages that have been search engineoptimized have a greater chance at visibility in search engine results.
Suppression:
Suppression is what we do to negative comments and articles. Because we cannotremove these negative listings, we promote positive assets to push the negative linksdown. Once a link has gotten down past page three or four of a search engine, it hasalmost no chance of being viewed.
Title Tag:
This is the title of a page and has a large impact on whether or not a search algorithmwill bring the page up in top results. Titles should be search engine optimized to boostattention.
White Hat SEO:
White hat techniques are positive, truthful ways of boosting links. Whereas black hattechniques are deceitful ways to promote yourself, white hat techniques show anunderstanding of using searchable key terms.
