Good PR is one of the most important aspects of keeping a business afloat. Whether you've created an all-new company or are simply starting up a new line, the PR you receive will determine the amount of customers you attract. Because of this, it's important to find good PR - and at a cheap price!
Know Your Audience
Before you can get into PR, you have to know your desired clientele. What are these people looking for, and what will appeal to them? What are the things they want to hear about your business? What will ensure their customer loyalty?
Knowing this will give you an advantage, as it allows you to specifically target those who will buy your product or service. You can also find journalists and reporters who have done positive stories about similar businesses or circumstances.
Get in contact with these journalists and explain why they should pitch your story, keeping in mind the articles they've written in the past. Once they agree to write it, make sure that you keep in touch. Let them know if you have a unique point of view for the article, or additional information to give them.
Submit Your Idea to Websites
There are several websites that are designed to pick up interesting stories and ideas from different businesses.
1) PSFK
PSFK is a website that publishes trend reports for various businesses and products. They have over a million readers per month and also run Purplelist, a supplemental site. Your press release can be emailed to submit@psfk.com.
2) HARO
HARO is otherwise known as Help A Reporter Out, and allows you to pitch your press release or business to over twenty-five thousand reporters at the click of a button. If you list yourself as an expert source, your chances to find journalists are increased exponentially.
3) Muckrack.com
Muckrack is created to connect business owners and companies with relevant journalists or reporters. This takes some of the hassle out of finding reporters to talk about your company.
4) Techcrunch.com
Techcrunch is a website created to showcase upcoming technology companies. There are ten million monthly visitors, including investors and entrepreneurs. Getting picked for Techcrunch is as rare as winning the lottery - but you can't win if you can't play!
5) StartupTunes
StartupTunes focuses on new businesses that have innovative ideas and the potential to change the market. Your site can be submitted for startup through the "Submit Your Startup" button on the homepage.
6) Go2web20
This website is an index of services and applications, and is updated daily. You can suggest your business for inclusion by selecting "Suggest an App" in the top right corner of the website. The editors choose sites based on how relevant they are to the current website audience.
Word-of-Mouth
Even with all of the innovations of the web, word-of-mouth remains one of the most effective marketing tools to this day. Getting people to spread the news about your website will attract more clientele than you might imagine. Host contests for your customers to spread the word about your company. Offer coupons and rewards to customers who share your business with others.
Contributed by Centel Media Management. Questions or comments? Email contact@centelmedia.com.
Know Your Audience
Before you can get into PR, you have to know your desired clientele. What are these people looking for, and what will appeal to them? What are the things they want to hear about your business? What will ensure their customer loyalty?
Knowing this will give you an advantage, as it allows you to specifically target those who will buy your product or service. You can also find journalists and reporters who have done positive stories about similar businesses or circumstances.
Get in contact with these journalists and explain why they should pitch your story, keeping in mind the articles they've written in the past. Once they agree to write it, make sure that you keep in touch. Let them know if you have a unique point of view for the article, or additional information to give them.
Submit Your Idea to Websites
There are several websites that are designed to pick up interesting stories and ideas from different businesses.
1) PSFK
PSFK is a website that publishes trend reports for various businesses and products. They have over a million readers per month and also run Purplelist, a supplemental site. Your press release can be emailed to submit@psfk.com.
2) HARO
HARO is otherwise known as Help A Reporter Out, and allows you to pitch your press release or business to over twenty-five thousand reporters at the click of a button. If you list yourself as an expert source, your chances to find journalists are increased exponentially.
3) Muckrack.com
Muckrack is created to connect business owners and companies with relevant journalists or reporters. This takes some of the hassle out of finding reporters to talk about your company.
4) Techcrunch.com
Techcrunch is a website created to showcase upcoming technology companies. There are ten million monthly visitors, including investors and entrepreneurs. Getting picked for Techcrunch is as rare as winning the lottery - but you can't win if you can't play!
5) StartupTunes
StartupTunes focuses on new businesses that have innovative ideas and the potential to change the market. Your site can be submitted for startup through the "Submit Your Startup" button on the homepage.
6) Go2web20
This website is an index of services and applications, and is updated daily. You can suggest your business for inclusion by selecting "Suggest an App" in the top right corner of the website. The editors choose sites based on how relevant they are to the current website audience.
Word-of-Mouth
Even with all of the innovations of the web, word-of-mouth remains one of the most effective marketing tools to this day. Getting people to spread the news about your website will attract more clientele than you might imagine. Host contests for your customers to spread the word about your company. Offer coupons and rewards to customers who share your business with others.
Contributed by Centel Media Management. Questions or comments? Email contact@centelmedia.com.
