Start with the audit
We will show you where you rank against your named competitors, what your brand search looks like, and what is technically broken at no cost.
What we see over and over
The recurring failures in this industry, and what they cost.
- A website organized around carriers, not coverages Prospects do not search for your carrier list. They search for the coverage they need. Carrier logos are trust signals, not architecture.
- One generic quote form for every line A trucking company and a homeowner need entirely different questions. One form means both experiences are wrong and producers get unqualified requests.
- Competing on personal auto against direct writers Paid search on personal lines against a carrier with a national brand campaign is a budget transfer. Commercial lines is where an independent agency wins.
- No reviews, or reviews from four years ago Review recency is a ranking factor and a trust factor. Most agencies have never systematically asked, despite binding policies every week.
- Leads emailed to a shared inbox Speed to contact decides close rate. An unintegrated form means delay, and delay means the prospect took the second quote.
- Nothing on page one for the agency's own name Complaint sites and aggregators rank easily for agency names. Carriers evaluating appointments look too.
How we approach it
We build agency programs around lines of business, not around the agency's internal structure. Each coverage you want to grow gets its own page, its own quote path and its own local landing pages for the territories you write in.
Commercial lines get priority in most engagements because the economics are better: higher premium, better retention, less price shopping, and search competition you can actually beat. Personal lines are supported through local and review-driven search rather than paid competition with direct writers.
- Line-of-business page architecture with per-coverage quote paths
- Persona pages for the client types you target
- Local landing pages for your writing territory
- AMS integration HawkSoft, Applied Epic, EZLynx, AMS360
- Review generation tied to binding and claim resolution
- Google Business Profile management per office location
- Carrier and Trusted Choice directory presence
- Producer-level landing pages for book builders
New York specifics
We are a national firm. This is the part that is local.
New York is a heavily regulated insurance market and the rules touch marketing directly. Producer licensing is verified publicly through the Department of Financial Services, which means DFS lookups rank for agency and producer names. NYDFS Part 500 imposes cybersecurity requirements on licensees, which affects how your website handles non-public information collected through quote forms.
Commercially, the state's density works in an independent agency's favor. A commercial agency in Nassau or Suffolk can realistically own search for specific coverages across a defined territory, which is not true in a market like Phoenix where the geography is flat and the competition is diffuse. We build territory coverage accordingly.
We publish location pages for New York City, Farmingdale, Westbury, Holbrook and Glenmont, and we serve agencies statewide.
Services most used in this industry
- Centel SEO Bundle Website, listings, reviews and SEO in one program.
- Reviews & reputation management Review generation timed to your workflow.
- Google Business Profile marketing Map pack visibility per office.
- Website integrations Connect quote forms to your AMS.
- Search engine marketing Paid search focused on commercial lines.
- Cyber security Part 500 relevant hardening for quote intake.
Go deeper
- Insurance agency websites How we build and structure agency sites.
- Insurance agency SEO Ranking for coverage and territory.
Common questions
Mostly independents, because that is where the marketing autonomy is. We do work with captive agents on personal-brand and local visibility within whatever their carrier's marketing rules permit which is usually narrower than agents expect.
Yes. We regularly integrate with HawkSoft, Applied Epic, EZLynx and AMS360. If yours is not on that list we will scope it see website integrations.
We can, and we usually recommend against relying on it. Carrier content is distributed to every appointed agency, which means it is duplicate content that will not rank and does nothing to distinguish you. We write original.
We check your appointment agreements for restrictions on logo use, claims about coverage and co-branded advertising before publishing anything that names a carrier.
Ready to see where you stand?
We start every engagement with a visibility and exposure audit of your firm, your competitors, and the search results your buyers actually see.