How much content do you need from us?

For insurance and legal, almost none after onboarding we work from your practice areas and news in your field. For construction we need project photos, because nothing we can write substitutes for them. A phone camera is fine.

Will you post under our name without approval?

Only if you want us to. The default is a monthly content calendar you approve in advance. Some clients move to trusted posting after a few months; that is your call.

Managed Social Media Marketing

Social media marketing

Social media rarely produces direct leads in these industries. It produces something else that matters: evidence that your firm is active, current and staffed by people.

Be clear about the job social media does for a professional firm. A prospect who found you through search will check your profiles before calling. An empty LinkedIn or a Facebook page whose last post is from three years ago undermines everything else you spent money on. A steady, professional presence removes that doubt.

We run managed posting on the platforms where your audience actually is which for most of our clients means LinkedIn and Facebook, sometimes Instagram for visual trades, rarely anything else. Content is written for your firm, not pulled from a shared content library that your competitor down the road is also posting.

Where paid social makes sense, we run it. In legal and insurance that means working inside platform restrictions on targeting for regulated categories, which we handle as a matter of course.

Talk it through

Tell us your market and your competitors and we will show you what this looks like for your firm before you commit to anything.

What's included

Platform strategy including which platforms to skip
Up to 20 managed posts per month across selected platforms
Custom-written content, not shared library posts
Branded graphics and image sourcing
Profile optimization and consistency with your listings data
Comment and message monitoring with escalation rules
Paid social campaigns where they fit the audience
Monthly engagement and reach reporting

How this works in your industry

The mechanics are the same. What changes is the vocabulary, the compliance posture and what counts as a conversion.

Insurance Renewal reminders, coverage explainers and community involvement perform. Carrier-specific claims need to respect appointment agreements, which we check.
Construction This is the one industry where social genuinely generates work. Project photography, before-and-after sequences and crew content travel further than anything written.
Legal Attorney advertising rules apply to social posts in most states, including disclaimers and restrictions on results claims. We write to those rules and flag anything requiring your review.

Related services

Preemptive brand management Claim handles before someone else does.
Digital marketing & search strategy How social fits the wider program.

Common questions

Visibility & Exposure Audit

Ready to see where you stand?

We start every engagement with a visibility and exposure audit of your firm, your competitors, and the search results your buyers actually see.

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