Want this for your firm?
Send us your site and two competitors. We will come back with what is working for them and what is missing from yours.
What that looks like in practice
- Landscape analysis before strategy who owns what, and at what cost
- Practice-area and case-type depth over broad-term competition
- County, borough and courthouse-anchored geographic targeting
- Attorney authority building through authored, jurisdiction-specific content
- Generative search optimization for the questions clients ask directly
- Local map pack optimization and review velocity within bar rules
- Bar directory, Justia, Avvo and Martindale citation consistency
- Reporting on signed cases by practice area and source
Related
- Law firm websites The site the SEO runs on.
- Generative SEO Citation in AI answers.
- Search engine marketing Paid search alongside organic.
Common questions
Some are, for broad terms. Almost none are for narrower ones. The audit tells you which is which in your specific market before you commit budget.
Substantially. A growing share of legal questions get answered directly with a few citations. Being one of those citations is now its own discipline see generative SEO.
Ready to see where you stand?
We start every engagement with a visibility and exposure audit of your firm, your competitors, and the search results your buyers actually see.