What's the minimum ad budget worth spending?

It depends entirely on your market's click costs. A contractor in a suburban market can do meaningful work on a modest monthly budget; a personal injury firm in New York City cannot. We will model it in the audit and tell you honestly if the number needed is more than you want to spend.

Who owns the ad account?

You do. We work inside your account so the conversion history and quality score stay with you if we part ways.

Google Ads & Paid Search Management

Search engine marketing

Paid search is the fastest way to be visible and the fastest way to waste money. The difference is almost entirely in what happens after the click.

Most underperforming accounts we inherit have the same three problems: traffic sent to a generic homepage, no call tracking so nobody knows which keywords produce clients, and match types set wide enough that a personal-injury firm is paying for law school searches.

We rebuild around the conversion. Each campaign gets a purpose-built landing page, every call and form is tracked to the keyword, negatives are managed weekly, and budget shifts toward whatever is producing signed business rather than the cheapest clicks.

In legal and insurance especially, click fraud and competitor clicking are real costs. We run detection and exclusion as standard.

Talk it through

Tell us your market and your competitors and we will show you what this looks like for your firm before you commit to anything.

What's included

Account build or audit and restructure
Custom landing pages designed for the campaign, not your homepage
Call tracking and form attribution down to keyword level
Weekly negative keyword and search term management
Click fraud detection and IP exclusion
Retargeting for site visitors who did not convert
Budget pacing and bid strategy management
Monthly reporting on cost per qualified lead by campaign

How this works in your industry

The mechanics are the same. What changes is the vocabulary, the compliance posture and what counts as a conversion.

Insurance Commercial lines convert far better than personal lines on paid search. We usually recommend concentrating budget on specific commercial coverages rather than bidding against direct writers on personal auto.
Construction Emergency and time-sensitive work roofing after a storm, water damage, structural justifies aggressive bidding. Planned renovation work rarely does. We split the account accordingly.
Legal Some legal keywords exceed $200 per click. Success depends on tight geography, strict qualification on the landing page, and fast intake response not on outbidding the largest firm in the market.

Related services

Website sales tools Turn paid clicks into tracked intake.
Analytics Attribution across paid and organic.

Common questions

Visibility & Exposure Audit

Ready to see where you stand?

We start every engagement with a visibility and exposure audit of your firm, your competitors, and the search results your buyers actually see.

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