What you get
Search changes constantly and almost none of it matters to a firm running an insurance agency or a law practice. The point of this newsletter is to tell you the small fraction that does.
Each issue covers what changed, whether it affects insurance, construction or legal specifically, and what if anything you should do. If nothing important happened, the issue is short. We do not pad.
No sales sequences, no drip campaigns. One email a month and an unsubscribe link that works.
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Monthly analysis of local search, generative AI answers, and online reputation defense.
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Past issues
[Archive of previous issues.]