How our pricing works
Three things determine what an engagement costs: the size of the site, the number of locations or practice areas, and how competitive your market is. A single-office agency in a suburban market and a twelve-attorney firm in Manhattan are not the same job.
What does not vary: you pay the ad platforms directly, you own every asset, and ongoing services run month to month once the initial build term is complete.
[Content Pending Business Input]: Replace the ranges below with your actual pricing before publishing. Ranges beat 'call us' for both conversion and for qualifying out prospects who cannot afford the service. Decide whether to publish setup fees separately or bundle them into the first months.
| Program | Setup | Monthly | Best for |
|---|---|---|---|
| Centel SEO Bundle | $[TK] | $[TK] | Most firms. Site, listings, reviews and SEO together. |
| Website only | $[TK] | $[TK] | Firms whose search foundation is already sound. |
| Reviews & reputation | $[TK] | $[TK] | Firms with a good site and no review program. |
| Local listings | $[TK] | $[TK] | Multi-location firms and anyone who has moved. |
| Paid search management | $[TK] | $[TK] or [TK]% of spend | Firms needing volume now. Media spend billed separately by the platform. |
| Brand protection | $[TK] | $[TK] | Firms with a page-one problem or exposure. |
What is always included
- A named account contact, not a ticket queue
- Unlimited content change requests on managed sites
- Managed hosting, SSL, backups and security patching
- Free website redesign every two years
- Monthly reporting written in plain language
- Full ownership of your domain, content, ad accounts and analytics
- Month-to-month continuation after the initial term
- No charge for a call with the person doing your work
What costs extra
We would rather list this than surprise you with it.
Advertising media spend, paid directly to the platforms. Stock photography or commissioned photography. Custom application development beyond the website. Third-party software licenses. Formal penetration testing. Rush work outside an agreed timeline. All of it quoted in advance and never added to an invoice without approval.
Common questions
The ranges above cover most engagements. Exact numbers depend on site size, locations and market competitiveness, and quoting a single number for all of them would be either too high for small firms or unsustainable for large ones.
An initial term covering the build, then month to month. We do not use auto-escalating renewals or termination penalties.
Yes the SEO Bundle is priced below the sum of its parts, and multi-location firms are priced per additional location rather than per full program.
Ready to see where you stand?
We start every engagement with a visibility and exposure audit of your firm, your competitors, and the search results your buyers actually see.